FREDRIX Artist Canvas is Still the GOAT

Ecker Textiles remains highly focused on maintaining the consistency and quality of the original FREDRIX artist canvas that became the foundation for the wide range of products we provide today. It can be easy to jump on board the latest trends and overlook the historical reliability of the FREDRIX artist canvas that artists have preferred since 1868. But we know how much artists still rely on our canvas in their creative process. We’ll share some valuable feedback below that tells us this product matters just as much today as it did 150 years ago, even with all our recent innovations and contributions to the print canvas industry.

As a matter of fact, it was the same visionary mindset that created this original FREDRIX artist canvas that eventually helped us springboard into modernizing our growing product lines to meet today’s digital and highly technical needs. For example, our recently released Sustain textile allows dye-sublimation printing on cotton – a wildly popular innovation. We’re also proud to lead the canvas and textile industry in environmental responsibility while sourcing and manufacturing our product lines exclusively within the USA. All our coatings are ecologically friendly, completely water-based, and biodegradable. We also strive to be a zero-waste facility, where all materials are safely recycled or repurposed.

All of these achievements have been made because of our commitment to our roots and our founder’s vision – FREDRIX is defined as an American-made artist canvas that mirrors the quality and consistency of the Old World materials used by European masters.

Since 1868, we have not deviated from the original method of craftsmanship for FREDRIX artist canvas. No matter the technique, both our hand-finishing and our machine-perfected coating process achieve the same quality result as it did 150 years ago – the finest paintable surface you can find. Our in-house canvas artisans have learned their craft and apprenticed with the few tradesmen qualified to teach the foundational skills that support your art. In fact, it is knowing how to construct an artist canvas that has the right look, feel, and reaction to the artist that inspired our ability to make our leading printable canvases today.

We regularly hear from artists who prefer these hand-primed canvases over other products. They tell us that the FREDRIX canvas feels very “cooperative” with their creative process. Just as softened butter spreads effortlessly on toast, their oil paints flow with ease, providing no obstacles that distract the artist during a painting session. Similarly, artists consistently share that they love the “touch” of FREDRIX artist canvases – how the FREDRIX canvas reacts to their brush strokes. We’re proud to boast that FREDRIX artist canvas provides a willing participant, rather than a challenge to work against. It is this “workability” that keeps artists coming back time and time again because they know they can depend on FREDRIX for consistent quality for every single project. Because you rely on this consistency, we take extraordinary steps to ensure FREDRIX artist canvas provides a stable and reliable surface, roll after roll.

Artists also value the longevity of FREDRIX artist canvases. Throughout the manufacturing process, our team constantly considers the importance of lasting quality for your paintings. FREDRIX canvases are designed to last hundreds of years, assuring your creative work endures for many lifetimes. With FREDRIX artist canvas, you never have to worry about inferior canvases with sub-par construction materials or poor coatings that fail and doom your creativity.

Accordingly, we know that canvas longevity matters — just ask the art collectors who have invested millions of dollars in paintings by artists like Jackson Pollock. During his creative years, Pollock used a combination of artist canvases as well as any materials he could find – bed sheets and other materials with a short life span and no archival integrity. Imagine these investors dejectedly watching their million-dollar paintings literally deteriorating before their eyes! We invest in the archival longevity of FREDRIX canvases as much as you invest in your creative process because your works deserve to be viewed for centuries to come.

Through every step of the manufacturing process, we challenge ourselves to meet the expectations of our founder and ensure that our canvas behaves as you need it to:

● Can you stretch it?
● Does it have the right texture for the application?
● How will it receive paint?

Today, at Ecker Textiles we apply these same questions not just to FREDRIX artist canvases, but also to our complete line of print canvases. As we manufacture a variety of canvases for our printshop customers, we challenge ourselves by asking, “Will they provide the look and feel of an artist canvas when the print process is complete?”

Building these high expectations into all our canvases and textiles, we insist on consistency from roll to roll. To achieve our goals for world-class quality, we maintain rigorous standards that keep us focused on meeting your conception of the ideal canvas. For example, we have partnered with the same linen supplier for more than 100 years because of the reliable nature of their natural fibers. Similarly, we meticulously scour and hand-pick every single fabric source, rather than choosing the first available at market. We pursue excellence at every level of production so we can meet all the technical standards that artistic products demand in every single one of our product lines.

As you can see, the commitment and focus we maintain on the original FREDRIX artist canvas benefit our complete and expanding line of textile products. That means you – and all our customers – benefit from our unwavering dedication to our founding principles of quality, consistency, and longevity. If you haven’t tried FREDRIX artist canvases, we encourage you to find out why we’ve been the leading world-class American brand of canvas for more than 150 years. To get a FREDRIX artist canvas on your easel, view MacPherson’s online catalog. MacPherson’s is the exclusive distributor of FREDRIX artist canvas. And, if you have questions about our products, or if we can help you find the right canvas for your project, email us for more info. We’re here to match you with the perfect surface for your specific application.

You pour your heart and soul into your creative work — we make sure it stays around a while.